Goal: Raise $100,000, spending less than $10 per acquisition in marketing.
How: Built a custom landing page, set up first email list, coordinated a give-away program to build their email list, created a media contact list, facilitated strategic branding and messaging documents, created and developed their Facebook and Twitter profiles, developed the content schedules, trained staff in interview best practices, and used data-based testing to optimize copy, images, target segments, and even the name of the product.
Results: Nisnas met their goal within 30 days of the 40-day campaign, and ultimately raised over $123,000 for the product launch.