Create joy in everything
At the Ford Company’s River Rouge plant in the 1930s, work was no laughing matter. Laughing, humming, whistling, or even smiling was a punishable offence, even resulting in getting fired. Today, companies pour millions of dollars into corporate culture, seeking to create an environment that fosters creativity and engagement.
This challenge translates directly into your communications. If your staff is not inspired, your communications will never be inspiring. Whether through humor, playful competitiveness, or entertainment-based engagement, play is an essential ingredient in cutting edge media. At Mean Communications, we know that being playful and professional never have to be at odds with one another, and doing great work can and should be fun.