Do you feel me?


Empathy is nothing short of a phenomenological wonder. In the absence of all other forms of communication, we can still  perceive, feel, and reflect what others feel. This isn’t about emotional recognition. It’s about immersing ourselves in the experience of another’s subjective reality.

Too often, target constituents and customers are reduced to their demographic, purchasing habits, percentile, and customer identification number. If your most in-depth questioning into the experience of your audience is about psychographics, you’ve missed the point. Truly compelling communications can only be developed when you crawl into the skin of your audience, and live what it feels like to be them.

“There’s something in everyone only they know” 

― Ben Harper