Marketing & Advertising
Marketing sounds easy. Anyone can string together a half-baked plan of product, price, placement, promotion. That’s not worth hiring a consultant for. But at its core, marketing is about telling your story, communicating value, and building relationships with your audience. From metrics-driven marketing research, through framing a powerful message in an accessible story, we’ll walk with you from idea to market, from storyboard to storefront.
We remember when people used to call web-based advertising “online.” Now there’s more ad revenue online than off. However, many firms see this as a lateral translation, from billboards to banner ads. If the medium is the message, then your message must adapt to new media, yielding the strength of online platforms for powerful results, with proven ROI. From Adwords to Facebook, Twitter and LinkedIn, We’re your online advertising aficionados.
Also, if you’re a nonprofit, we can help you get thousands in free advertising and marketing. Just ask us.
Mean Communications has managed more than 400 online ads, with over $400,000 in ad spending.
- Market Research
- Price Psychology
- Market Segmentation
- Competition Research
- Business Plans
- Demographics and Psychographics
- Adwords CPC, CPM, and CPA (e.g. CPL, CPS)
- Readvertising (also known as remarketing)
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- Email Marketing (Constant Contact, Vertical Response, MailChimp, iContact)
- Strategic Partnerships
- CRM Integration