Do everything on purpose
Whether it’s how your work improves a constituent’s quality of life or helping a customer live out a dream, everyone is looking for meaning. Sometimes we reflect ourselves in the most trivial things- do these shoes evoke my curious disposition? Other times, it’s about creating a space for the audience to make sure they are living out their values, like whether or not my morning cappuccino was brewed with fair trade beans. It’s not just social responsibility, but being socially responsible.
“I believe in everything; nothing is sacred. I believe in nothing; everything is sacred.”