We’ve all heard of Starbuck’s #racetogether and Dove’s campaign for Real Beauty. Are these just gimmicks to fish consumer attention, or are these companies making real change?

It turns out, quite a few businesses are doing actual social good.

Even if companies aren’t in the position for large-scale impact or don’t even have direct relationship with consumers (think B2B), organizations like Intel, General Electric, and Oracle are working hard to demonstrate how their values are lining up with their operations.

 

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