Watch how Dad, much like Toyota’s Safety Sense, is always there for you:

This ad hits us in the gut as we watch the daughter grow up from infancy to angsty teen to beautiful bride through the loving eyes of the father – in Toyota’s driver’s seat.

The emotional roller coaster doesn’t stop there though, as we rewind to see the same events unfold again, but this time from the backseat, through the sometimes loving, sometimes angsty eyes of the daughter.

We love how Toyota promotes its “Safety Sense” campaign through the personal touch of this heartwarming story. Advertising that pulls at our heartstrings (and makes us laugh repeatedly, too) is a slam dunk.



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